Google open a fresh pot

Google last night announced they have completed their migration to their new web indexing system known as ‘Caffeine’.

This new system basically allows them to push anything Googlebot finds into the main index in seconds rather than weeks.

Previously Googlebot would crawl the web, find a site, then submit its content to another system for processing. This other system would then sort and process the content and work out what its all about. It would then pass it to another system for inclusion in the index. This was a time consuming process and was also done in batches, which means your site would have to wait for all the other sites in the same batch to be processed before being submitted to the index.

The new system is different, rather than doing things in large batches, it will work on smaller portions, more portions at the same time and submit them all to the index straight away, allowing users of the search engine to see information much much quicker, and this is just the start!

google caffine comparision

Image copyright of Google

There are several rumours floating around about what lies in store next for Google users and their shot of caffeine.  But for now we will have to wait and just enjoy our new “real-time” search results.

You can real the full article on the Google Webmaster Blog

Page Speed Score: 93/100

Google made a post the other day about “Me and site performance, sitting in a tree…” so I thought before we get to the “…k, i, s, s, i, n, g!” I should give her a run for her money, check she is good enough for me.

First thing the post suggest is to check out Site Performance in Webmaster tools, so off I went. When this first appeared in the Labs section of webmaster tools it was updating pretty regularly and was quite useful and as the graph shows helped me tweak a few things and improve the load time of the server. But it hasn’t been updated in a while now so isn’t very relevant or useful to me.

Webmaster Tools - Site performance Graph

Next thing it suggests is to install Page Speed for Firebug and test my site. So thats what I did and I got Page Speed Score: 93/100! which is pretty impressive. So I thought next, 7% to go, what can I do to get to 100/100. Nothing it seems… All the suggestions the tool gave me were unsolvable and prevent anyone from getting top marks.

The first suggestion is to Leverage browser caching,
the file it advises me need to do this too is “http://www.google-analytics.com/ga.js” which I cant do anything about.

The next suggestion is to Defer loading of JavaScript, “66.4% of the JavaScript loaded by this page had not been invoked by the time the onload handler completed” is smugly informs me.
- http://gavtaylor.co.uk  24 functions uncalled of 25 total functions
- http://www.google-analytics.com/ga.js 154 functions uncalled of 243 total functions.

On closer examination the functions it reports on my site are actually from Firebug, which must be open for the test to run? catch 22 there!
And the analytic code again is from Google and I cant do anything about that.

The final suggestion is to Use efficient CSS selectors,
http://gavtaylor.co.uk/core/styles/styles.css has 12 very inefficient rules, 27 inefficient rules, and 0 potentially inefficient uses of :hover out of 101 total rules.

This I can do something about and when I get a moment I will be re-coding my CSS file. But this wont improve my results more than 1 or 2 points.

So this unreachable target of 100/100 appears to be impossible. I could remove the Google code from my site which would resolve the Google plug-in issue but I cant run the test without having Firebug open so there will always be 24 out of 25 uncalled functions reported keeping me away from that 100/100 score.

So… will I be sitting in that tree, doing things I should not be?… No, not until they fix the issues with their testing tools anyway…

Update 4/4/11:

On Thursday (31st March), Google released an online version of their page speed tool, This new test works in the same way to the Firebug plugin but uses a version of webkit installed on a server. I have written a quick follow up post with links and my initial thoughts here.

Verify your domain via DNS

Google have announce another way to verify you own a domain in their webmaster tools, via a DNS TXT record.
This solves a problem I have had many times in that it verifies the whole domain.

Until now, you had to verify you owned every sub-domain on a domain before you could use webmaster tools for it, while for most sites this is fine, you verify the www. version, sometimes there are a couple more that need to be done.
for example on my site, I use the non-www domain, also there is a dev. and a api. that also need their own verification meta tag/html file. If I want to use webmaster tools on another sub-domain I have to verify again… this becomes a tiresome process.

Enter the new DNS verification. You now add a TXT record to your dns and it automatically covers any sub-domains you add.
That’s it… done! There is of course the usual dns propagation you have to worry about so it may not be a quick as adding a meta tag, but it defiantly saves time in the long run.

You can find out more by visiting the Google Web master tools or popping over to the Webmaster Central blog.

where am I?…

No Im not lost, I was logged into my Google Web master tools this morning and saw that my number one search query on google that returned my site has changed to ‘Gavin Taylor’. So I decided to see where I am on various searches, then this time next year I can search again and see how I’ve faired.

Screenshot of gavtaylor.co.uk top queries

google.co.uk
search term search type search position
gavin web unknown (page 50+)
gavin uk page 43, position 5
gavin taylor web page 1, position 3
gavin taylor uk page 1, position 2
gav taylor web/uk page 1, position 1
php developer web/uk unknown (page 50+)
php developer manchester web page 3, position 9
php developer manchester uk page 4, position 1

not bad results there really, not much to done on searches for my name, going to focus on php developer I think

bing.com
search term search type search position
gavin web unknown (page 50+)
gavin uk unknown (page 50+)
gavin taylor web page 1, position 3
gavin taylor uk page 1, position 2
gav taylor web page 1, position 4
gav taylor uk page 1, position 2
php developer web/uk unknown (page 50+)
php developer manchester web page 2, position 8
php developer manchester uk page 8, position 9

interestingly on the web search for ‘gav taylor’, my twitter feed came top.
again searches for my name do quite well, confirms I need to improve seo for ‘php developer’

Will be interesting to see where I end up for these searches in Feb 2011

Google trial website design

Google are playing with a new website design for a select number of thier ‘.com’ visitors today, not too much has changed and they are keeping with the minimalist look, but have changed a few colours and replaced the default browser buttons for some nice blue images.

The biggest change comes on the SERP’s (Search Engine Result Pages) where the navigation has moved from the top of the results to a left hand column

New Google SERP Design

New Google SERP Design

Iif you cant wait for it to be rolled out worldwide, you can get a sneak peak by following these steps

1) log out of your Google account if currently logged in

2) goto http://google.com/ncr

3)  type the following javascript into your address bar to add a cookie to your browser

javascript:void(document.cookie="PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com"); alert('cookie added');

4) reload the page and you should see the new design…

New Google Design

Googles Nov 09 Redesign

UPDATE:

if you would like to remove the cookie from your browser, them enter the following into your address bar

javascript:void(document.cookie='PREF=20b6e4c2f44943bb;path=/;domain=.google.com;expires=Sat, 01-Jan-2000 00:00:00 GMT'); alert('cookie removed');